Website Design & CRM Implmention

In terms of design, we think an effective approach is to design your website with a current professionally designed theme and header to highlight your company’s experience, knowledge, and expertise. For content/business websites, we recommend the use of a hosted Content Management System such as HubSpot, WordPress, Webflow, django CMS, or Expression Engine. For e-commerce websites, we recommend the Shopify or Marketo platforms. You will find examples of our design and development work immediately below, and in the case studies section of this website.

This design approach will allow you to easily extend the website pages and publish content to any part of the site. This design approach also helps to make search engine marketing (SEO and SEM) much easier. It will create clean search-friendly URLs, generate a site map and submit all new content automatically to all major search engines, generate RSS feeds for blog content and allow you to change any metadata (descriptions and keywords) for pages. The CMS also handles your lead forms, contact forms (Contact Us) and provides lead notification by email. Typical features for a custom-designed CMS-based website include the following. However, each website that we design and develop is considered a custom implementation and is based on your specific requirements.

1. Website Design and Development – custom design, videos, header, logo, themes, and custom artwork. Design mock-ups to be client-approved.

2. Installation and setup of the CMS – CMS site publishing tool – we recommend HubSpot, WordPress, Wwbflow or Expression Engine.

3. SalesForce CRM – our team provides project management and technical assistance for the implementation of Salesforce Sales Cloud, Marketing Cloud, Community Cloud, Data and Analytics Cloud, Commerce Cloud, and Service Cloud.

4. Content–specific content sections (pages) will be defined by a mutually approved site plan and will include a new home page with a flash header, profiles, practice areas, news/articles, client references/testimonials, events & seminars, directions with a Google map, localized photos, contact us form and easy to access lead forms. Website copy and personal photos will be client-supplied.

5. Data Analytics and Website Metrics– We use Google Analytics, SearchMetrics, Moz, SEMRush, SpyFu, SimilarWeb, Alexa, SocialMention, Buzzsumo, HotJar, AgencyAnalytics and other tools for website measurement, competitive analysis, optimization, and performance tracking/reporting. We provide assistance to understand the data and reports and also set up to auto-generate monthly/weekly reports that will be emailed to you.

6. CRM Admin and CMS training – we provide outsourced SalesForce administration services and web-based technical / end-user training for SalesForce and WordPress.

7. Email Marketing Set Up – includes email marketing up for SalesForce Pardot, HubSpot, ActiveCampaign, or Constant Contact.

8. Self-publishing for articles and testimonial pages – easy to publish template-based editing with the ability to approve content before it goes live on the site.

9. Blog – includes blog categories and RSS feed. Also includes blogging best practices training.

10. Lead Forms and Notifications– leads are captured in the expression engine database. Real-time notification and details of all leads are sent to you by email. Landing pages with lead forms and downloadable incentives are optionally available for paid search and lead conversion testing.

11. Hosting and Domain Name – we will arrange for website hosting at a third-party host site. We will use your existing domain and transfer it to your new website.

12. Website Security – we provide best practice website security consulting including website security certificates, tools selection, secure website hosting recommendations, HIPAA compliance and ongoing website and end-point security monitoring/auditing.

Website Accessibility

Are you aware of the importance of having a website accessible to everyone? The World Wide Web Consortium (W3C) has developed guidelines for web accessibility. These standards ensure that websites are usable by anyone regardless of their disability or ability.

Accessibility means that people with disabilities can access information and services from the Internet. If you want to reach out to potential customers who have disabilities, then it’s important to make sure your site is accessible.

You should also consider using screen readers and other assistive technologies such as magnifiers and text-to-speech software. This ensures that people with visual impairments can easily navigate your site.

The W3C provides guidelines on how to create an accessible website. You can find these guidelines at www.w3.org/WAI/intro/quickref/.

If you’re not familiar with the W3C guidelines, you may be wondering what they mean. It’s easy to understand them once you know what they cover.

Here’s a quick overview:

1. Make sure all links work properly

2. Use alternative text so images don’t distract users

3. Provide clear labels for form fields

4. Include captions for video content

5. Create a navigation menu that works well in different browsers

6. Ensure that forms are readable and understandable

7. Avoid Flash content

8. Design pages that are easy to read

9. Make sure that search engines can index your site

10. Use semantic HTML tags

11. Keep page load times low

12. Make sure that your site is compatible with older browsers

13. Make sure your site is mobile-friendly

14. Have a sitemap

15. Test your site before publishing it