COMPETITIVE ANALYSIS AND KEYWORD RESEARCH

Our competitive analysis includes a review of the top websites in your niche. The competitive analysis includes a complete Site Strength Indicator Report, a review of how well the top websites in your niche are ranking for organic search, and a summary of their likely business models. Our keyword research includes a review of existing and planned website content with recommendations for primary and secondary keywords and structuring your keywords into “themes”. A theme-based organization of your content will ensure an intuitive visitor experience and a search engine-friendly website. As a part of the keyword analysis, we will identify the best high traffic primary, secondary and long-tail keywords for your niche market.

Additionally, our website SEO audit report will include a review of over 20 on-page ranking factors and provide a review of the quality of your existing external link structure. Also, an assessment of the top ranking factors for your website will be presented as an MS Excel report.

CONTENT MARKETING, PROMOTION & SOCIAL MEDIA AUDIT

Our optional content marketing, promotion audit focuses on optimal content publishing best practices and social media tools including blogs, web video, Facebook, Twitter, social bookmarking, forums, press releases, and user groups. We conduct a review of your existing content publishing procedures and provide you with best practice advice to help build your brand, trust, and traffic. Our recommendations focus on publishing unique interesting and informative content, joining social media conversations, adding value to the conversations, and acquiring high-quality on-topic traffic and one-way links. In this program, we also provide optimization advice for YouTube and video syndication advice for the top video-sharing websites. If you have a new website, be sure to check out this checklist for start-up websites on our blog. Additionally, our website SEO audit report will include a review of over 20 on-page ranking factors and provide a review of the quality of your existing external link structure. Also, an assessment of the top ranking factors for your website will be presented as an MS Excel report.

TECHNICAL SEO AUDIT

Our search engine optimization experts will evaluate your website for best-practice search engine optimization, performance optimization, usability, layout, navigation, link structure, content organization, metadata formats, HTML standards compliance, and more. Additionally, our website SEO audit report will include a review of over 20 on-page ranking factors and provide a review of the quality of your existing external link structure. Also, an assessment of the top ranking factors for your website will be presented as an MS Excel report.

We Use SEMRush for Website Audits

If you’d like a quick do-it-yourself assessment, there’s nothing better. Enter your domain name below to get started with a free trial.

ADDITIONAL WEBSITE AUDIT, SEO, AND COMPETITIVE ANALYSIS TOOLS

For start-ups to mid-sized businesses we typically use the SSEMRush, Screaming Frog SEO Spider, and Moz Pro. These Web Apps provide sharable easy-to-use SEO tracking software that is the perfect complement to Connected Markets SEO services.

For larger brands and clients with extensive content/publishing operations, we recommend and use the BrightEdge Enterprise SEO Platform.

During our audits and competitive analysis engagements, we find one website / SEO audit / Competitive Analysis tool does not fit all situations. Therefore, in addition to SEMRush, Moz Pro, and BrightEdge, we typically use additional tools including SPYFu, Alexa, Compete, QuickSprout, SimilarWeb, Siteliner, SocialMention, and Buzzsumo.

For audit engagements, we require access to our clients’ Google Analytics, Google Tag Manager, and Google Search Console accounts.

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