I find that using Google Analytics social media reports to measure social media effectiveness is really useful. If you haven’t had a chance to use Google Analytics to measure your social media effectiveness for generating traffic to your website and related conversions, I encourage you to do so at your earliest opportunity.

150 social media professionals surveyed about social media monitoring. What follows is …a great infographic that shows how SMM tolls are used, how much people pay for these tools and a list with links to the best / recommended tools.